Customer care in Spain
The way customer services are handled can greatly affect your views on certain brands, products, companies or stores. As a consumer, it is important to get familiar with local practices regarding client assistance in Spain and try to understand how things work in the country.
How would you describe your customer service experiences in Spain?
Do you feel welcome when you enter a store? Do you get useful tips and advice?
Are after-sales services available in Spain?
Thanks for sharing your experience,
Priscilla
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One thing I like about Spanish service, probably not in the sense that you intended, is that in restaurants the servers do their job. They ask what you want and bring it, take away the things you've finished with and then bring you a bill. The last time I was in the UK I couldn't believe how intrusive the servers were. It was as though they wanted to be my friend.
The good news is that they are the exception. Here in Spain no matter what type of business I have, generally, enjoyed good to excellent service, which is one of the many good points of living in Spain.
More often than not waiters forget to provide menus, cutlery and forget to even ask for your order until you approach them. Even this weekend eating out in Barcelona I was given the wrong drink, when asked for knives and forks the waitress only provided me and not my girlfriend with cutlery - the bill came to 50 euro, I would have expected a bit of professionalism for this price.
In more cases than not I have received the incorrect change (Not to my understanding the waiter/staff were trying to steal from me but rather because they got flustered and cannot deal under pressure).
In general they seem a bit clueless within the service industry.
Food is nice and staff usually friendly enough.
When dealing with local traders and suppliers I have found the service excellent with individuals always prepared to go the extra mile.聽 Waiters and bar staff are quick to recognise you and if you have been a fairly regular visitor they quickly remember your usual order.聽
In particular I would like to mention the service in my local bank.聽 I opened an account when I moved here.聽 The next time I visited the branch they greeted me by name and gave me valuable advice.聽 I contrast this with my local branch of Natwest in Somerset where I banked for over 10 years - there was never a glimmer of recognition from any of the counter staff.聽
During our first local fiesta, I called into my Spanish bank at 10.00 in the morning and was immediately offered a glass of chilled pomada and a patisette, which I was delighted to accept. In my wildest dreams I could never imagine the manager of Natwest offering me a glass of cider and a packet of pork scratchings to celebrate carnival.
I think the general rule here is if you approach people with a smile and try to at least stutter a few words of Spanish, you will nearly always receive a warm response.聽 Perhaps the atmosphere is not quite as cordial in the administrative centers but they have always been efficient and patient as I tried to unravel the paperwork to apply for a NIE or Spanish driving license.
1) First of all the CS is generally much better in Spain face to face than calling a CS number. It is not surprising, since in Spain personal contacts are much more important than in many other places. Lets be real. Spain is technologically and culturally behind. This is actually one of the reasons I find it attractive. One is that way still less of a mere number.
2) With car rental companies the phone CS is abominable here. One has to PAY to contact them while in 95% of cases THEY mess up! The CS people will only respond to emails/messages in terms of many days or even weeks, if at all. Most online and phone CS do not work in the weekend when the customers rent their cars mostly. Piking up the phone by staff at local major car rentals is rare, especially with Avis and Hertz. Small car rental companies do not have their opening hours listed at their offices and ar not available during siestas, holidays and in weekends (even major ones). Refund and cancellation policies are the worst in the industry in Spain. Instructions on use of the car (even checking for damage together) is zero as most are understaffed and not very knowledgeable anyway.
3) Airlines CS is virtually non existent or they have some people sitting at a desk (but not at the phone or online) who merely refer to someone else instead of coming with solutions of problems. Very few people have any decision making authority. This is why one really needs a subscription to a consumer protection organization here, far more than anywhere else,
4) Small online companies selling products rarely respond to queries on potential purchases or existing orders. If at all it takes days to get a response.
5) Realtors CS is also non existent. 99% does not return calls or respond to emails. They also are often not available during siestas, evenings, weekends for viewings.
6) Supermarket CS is non existent. Basically the check out girls are responsible but understaffed. Understaffing is a major problem in most retail businesses in Spain, therefore there is little CS if any.
7) Cell phone company CS is also bad. The reps cannot give one a straight answer about when one will have a connection and the worst is of course monopolist Telefonica which had a CS person call and try bully me with thin veiled threats to stay with them.
8) CS of banks is also pretty useless. When will you have problems with your cards, online accounts and atms? In the weekend. When are they open> Monday o Friday.
Oh, and do not think this is because there are linguistic issues. I'm fluent in Spanish. There is just generally a disconnect in Spain between thinking about ones income and bottom line and the customer who should be considered that source of income. Kindness and sucking up only gets one a little bit ahead. Escalation is often more fruitful. The Spaniards themselves also do it that way. And try using Facebook to escalate. That seems to work a little better.
There are of course rare exceptions of individuals who act quite differently but in general the trend is one of indifference and ignorance. No surprise since they can get an unemployment benefit so why bother fighting for one's job.
It beats being in any overorganized country where you then will have way less freedom.
So you are on your own without a security net but the trade off means more freedom and that way also more opportunities to exercise that freedom.
My Spanish bank has been on a scale unheard of in the U.K. for 30 years in that the staff are personal, friendly and genuinely helpful.
Every hotel I have stayed in seemed interested in that fact that I was there. No complaints at all.
I use a car hire company in Almeria and they have been nothing short of very good in every aspect.
I smile, make an effort to communicate in Spanish and, apart from the one company I cited, I have enjoyed very good to excellent service across the board.
Spain is chaotic as there appears to be not even the hint of planning in anything they do but if you know that and just accept that's the way it is, put a smile on your face and sally forth, there are good experiences to be had - everywhere.
There is a market out there for foreigners who would take up this market segment. If only realtors would deign to service them and would bother to offer linguistic skills, translations and drive them around.
As an ex-realtor and semi retired professional translator in the USA this makes me almost cry, such laziness and not very businesslike behavior.
What realtors here do not get is that most of the money is now with foreigners not locals and they have higher standards, but they also pay better.
These realtors do a disservice to their landlord customers.
By the way, there is talk among realtors here to possibly use the Dutch model where they will not only charge landlords a fee, but also renters. That way they may cover the costs better, but it still makes little sense. A fee for a service and even a registration fee for renters that gets refunded if successful, would make more sense.
Also, it makes little sense that realtors here have no keys for the home and are dependent on that of the landlord. Many such owners are far away. A lock box would make much more sense.
This is beyond the usually totally incomplete information realtors have regarding property, owner and surroundings. They can often not even explain how to get there!
The lack of standardization of such basics is what produces such low results here.
Of course some of it is related to the fact that contracts are not exclusive, but one can solve that by making them temporarily exclusive.
Then there is the issue that realtors are often ignorant of the newest laws. Few here know that since a while it is easier to get rid of long term renters that do not pay. They still play the old song instead of needing lots of guarantees against non payment. Basically the court will get it done now in 4 months instead of years and the cost is about 700 euro excl. changing locks if needed.
The question is really if there are that many non payers. Retired pensioners from abroad are very unlikely non payers but get treated as such for no rational reason.
And then there is the frequent lying by realtors and home owners. That is shortsighted and loses them the best customers. They lie about or hide essential information. Realtors too often also advertise properties that are long gone. Or they advertise in inappropriate categories trying to sell a vacacional home as a long term one or one story of a house as a whole multi-story house.
Protecting yourself legally here is certainly a must.
Some very poor customer service in bars, hotels, shops etc. very unprofessional, very slow and even rude (being ignored, (told the group is to big for them to cope with the order?, told they didn't have time to get any eggs or tomatoes for breakfast, despite my request for no carrots and I explained in both spanish and english聽 my salad arrived with a big pile of carrots on top) Shrugging of the shoulders when they miss an appointment, are late etc.
The good
Very helpful delivery people happy to wait while I returned home, happy to make alternative arrangements.
Not feeling ripped off in restaurants and bars. free olives, crisps with drinks, remembering you, friendly and smiling waiters, prepared to do special things like homemade aliolli.
Some people help you to find a solution to a problem even if its not their normal work.
Reason : off topic + please create your own thread
Of course, like in any country, you will meet people not having a good day.
Also, like in most countries: The government workers are not very friendly and the information is not clear, and one day they tell you something and next day, something else.
There were two things I didn麓t like when I just arrived in Spain:
-One was when you enter a shop they look at you and say: "Tell me" (I am fluent in Spanish, I am from South america), and for us in South America it sounds rather brusque.
-The other thing I couldn麓t stand was that at the queue of the supermarket the cashier talks to the current client about silly things, and it seems that the cashier is uncapable to cut the conversation, and the client can麓t realize that there are people waiting in line. One time a client was talking about her last visit to the doctor because she was constipated...
But now I got used to these things and I think that are part of their culture.聽

I've spent many years in Spain, have travelled to Paris, Germany, Morocco, throughout the USA, Canada, Puerto Rico, Haiti, and Jamaica . . . and, to be fair to Spain . . . nothing you've noted here is specific only to Spain.聽 My husband and I have run into these types of deficient service providers throughout the US.
LOL . . . there are now more restaurants in聽 our current residence city that we stay away from because of the mediocre or worse service than there are that we regularly visit!
I always recommend, when it comes to such subjective aspects of everyday life that . . . people are people, no matter where one travels and one will encounter pretty much the same variations of behavior most everywhere in the world!
Michele
RobertAdamson wrote:Particularly within the catering and service industry customer service can be quite frustrating. Lived all around Europe and outside but Spain has the worst customer experience I have seen.
More often than not waiters forget to provide menus, cutlery and forget to even ask for your order until you approach them. Even this weekend eating out in Barcelona I was given the wrong drink, when asked for knives and forks the waitress only provided me and not my girlfriend with cutlery - the bill came to 50 euro, I would have expected a bit of professionalism for this price.
In more cases than not I have received the incorrect change (Not to my understanding the waiter/staff were trying to steal from me but rather because they got flustered and cannot deal under pressure).
In general they seem a bit clueless within the service industry.
Food is nice and staff usually friendly enough.
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